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For Television. Film. E-Media. Print.
Give your project the benefit of three decades of professional experience in writing, producing and directing.
Documentaries Working with subjects as diverse as Ozark Mountain music, free-flowing rivers, mountain-climbing, AIDS, education, juvenile crime and Oklahoma's oil woes -- to name only a few -- Mac Troy has written, directed and produced more than two dozen prime-time documentaries. His 1990 documentary, Western Heritage, won the Gold Award at the Houston International Film Festival. Corporate and special-purpose productions. A small sampling: --Training and marketing programs written and produced for Robertson-Star (a major international designer and manufacturer of pre-engineered steel building systems) are in use -- translated into five languages -- around the world. --The Community Council of Central Oklahoma still uses the 1997 Mac Troy production, Vital Signs, to spread its message about the overall condition of the Oklahoma City Metropolitan area. --The Agricultural Aviation Association (that would be crop-dusters, to most of us) continues nationwide showing of "The Growing Role of the Aerial Applicator," produced in 1990 for Larry Smith Advertising. --The city of Hot Springs, Arkansas, aired "Look Up, Hot Springs" nationwide for more than two years. This 22-minute tourism special, shot and released on film, was produced by Dungan-Troy Films, where Mac was managing partner/creative director. Television commercials/promotions. Way too many to mention. That would be somewhere in the neighborhood of ten thousand. He has written and directed national commercials for Jimmy Dean Sausage, political spots for Bill Clinton, scores of commercials for Dillard's Department Stores, in addition to hundreds of other clients both large and small. In his recent position as assistant director of creative services for KOCO-TV5, he created hundreds of promotional spots and worked closely with the transition of the Oklahoma City television market from one measured by Nielson diaries to one in which television ratings are now collected nightly by meters in viewers' homes. Special Event Telecasts. As Special Projects Manager for KOCO-TV, Mac produced more than 30 hours of coverage -- both live and on tape -- of Oklahoma City's award-winning Aerospace America Airshow from 1986 to 1994. This included live primetime specials, daytime shows from the flightline and 90-minute highlights tapes for mail-order sale. He produced the first several of KOCO's live telecasts of high football and basketball championship games, as well as the finals of the IGA Tennis classic. And, from 1986 until the event was discontinued in 1997, he was producer and primary writer of the annual Five Who Care Awards telecast, a live prime-time show recognizing outstanding Oklahoma volunteers. In 1995, this elegant black-tie gala became the first event ever broadcast live from the National Cowboy Hall of Fame's beautiful Sam Noble Special Events Center. Advertising campaigns. Experienced as an advertising agency creative director, as well as copy chief and broadcast manager, Mac understands the process of building a coordinated campaign that focuses tightly across multiple media. Whether you're selling products, services or ideas, chances are you can't afford to have your message scattered. Print. Not all the images that move us are moving pictures. Strong ideas and good writing, paired with effective photos and graphics, still get the job done. For recent samples of Mac's print work, see your next Blazers program; look for the KOCO ad featuring Mark Ockerbloom in a cloud of flying ice; or, if you can still find one, check out KOCO's Y2K brochure, distributed in December by Mathis Brothers Furniture.
What does all this mean to you? Whether you need a glossy corporate film to entice investors, powerful commercials and infomercials that motivate consumers or training tapes (or CDs) to make sure employees get the right message, there are a few things you certainly need. --Compelling scripts. --Realistic budgets. --Timely production. --Professional execution. So, call 405-840-5552. Or e-mail mtroy@troycomm.com. Or use the fax line: 405-840-5559.
Mac Troy Communications |